Caterina Andreano
(551) 427-9014
[email protected]
www.linkedin.com/in/caterinaandreano / http://caterinaandreano.weebly.com
[email protected]
www.linkedin.com/in/caterinaandreano / http://caterinaandreano.weebly.com
Professional Experience:
Managing Editor, Social | ABC News
Jan. 2020 – present
- Execute data-driven social strategies for ABC News' social platforms across brands, totaling 97 million followers: ABC News, GMA, World News Tonight, 20/20, GMA3, Nightline, This Week, The View, ABC News Live, ABC Audio+Radio, ABC News Studios, FiveThirtyEIght
- Manage team of social producers and oversee content production for social platforms including: TikTok, Instagram, Facebook, Twitter, Pinterest, LinkedIn, Reddit
- Manage and produce sponsored and branded content for social and manage social activations for ecommerce
- Create and maintain social editorial calendars, workflows and best practices for the network
- Write and produce content for ABCNews.com and GoodMorningAmerica.com
- Inform KPI-setting for the business in close collaboration with other digital leadership
- Part of core leadership team which launched the GMA Book Club
- Launched ABC News’ first Instagram Live series #AskTheExperts where we regularly have Dr. Ashton interview experts on COVID-19. Produced interviews with NIAID Director Dr. Fauci, CDC Director Dr. Walensky, WHO COVID lead Maria Van Kerkhove, FDA Commissioner Dr. Hahn and more
- Launched and curated @GMABookClub Instagram community
- Launched @GMABrightly Instagram account
- Grew GMA's TikTok account to 3+ million followers and the #1 morning show on TikTok
- ABC News is the #1 news network on TikTok
- Set social strategy and launched social handles for "Soul of a Nation" primetime series
- Launched shoppable Good Morning America and ABC News merchandise, including mugs, t-shirts, hats and more
- Winner of the Front Page Award for Television Interview for production on Deborah Roberts' interview with the mothers of Breonna Taylor, Ahmaud Arbery, Botham Jean, Eric Garner, Tamir Rice, Antwon Rose and Trayvon Martin on "Good Morning America" (2020); "Their Painful Bond" was nominated for an Emmy and is the winner of a Webby
- Women at Disney Employee Resource Group leader
- Poynter’s Leadership Academy for Women in Media in 2022
Senior Social Media Editor | Good Morning America
Sept. 2017 – Dec. 2019
- Won the Daytime Emmy Award for Outstanding Morning Program in 2018
- Strategically developed social strategy for the GMA brand, including for breaking news and special events
- Managed all social media accounts for GMA: Facebook, Twitter, Instagram, Pinterest, Spotify, Giphy, LinkedIn, TikTok
- Managed team of 4 social producers overseeing content production and social posting, including overseeing Instagram Stories from pitch to production
- Managed and produced sponsored and branded content for GMA social channels
- Worked with GMA producers to integrate social content into the broadcast
- Set community strategy for the GMA brand, which included overseeing a Facebook group for superfans and an Instagram account for our book club
- Oversaw editorial content calendar for the social team and worked closely with the graphics team to produce graphics, GIFs, Instagram stickers and more
- Filed stories for GoodMorningAmerica.com and flagged trending social stories to the editorial lead
- Developed and set launch strategy for the daily GMA newsletter, the GMA Wake Up
- Grew Instagram audience more than 80% since 2017 and tripled Instagram video views in one year
Social Media Editor | ABC News
Sept. 2015 – August 2017
- Managed and maintained social media accounts for ABC News: Facebook, Twitter, Instagram, Tumblr
- Coordinated all of ABC News’ social media coverage for breaking news
- Cut and edited video for social platforms using Adobe Premiere, Avid
- Strategically developed planning initiatives for social channels for 2016 election cycle and special events
- Grew Facebook audience from 6.5 million to nearly 11 million fans
- Doubled Twitter following from 4.5 million to 11 million
Production Associate | World News Tonight with David Muir
June 2014 – August 2015
- Managed social accounts for World News Tonight: Facebook, Twitter, Instagram, Tumblr
- Produced on-air social media content during special events; produced social and digital extras on Avid
- Produced daily anchor promos with affiliate stations
- Strategically developed planning initiatives for social channels for special events
- Doubled Facebook following within a year from 1 million to 2 million
- World News Tonight named one of the "Top 10 Shows on Social Media" in 2015 by Hollywood Reporter
Digital News Associate | World News with Diane Sawyer
July 2013 – June 2014
- Assisted producers in research and development of daily broadcasts
- Produced daily anchor promos with affiliate stations
- Pitched and filed stories for ABCNews.com; found and cleared viral media for all ABC platforms
- Provided editorial and administrative support to anchors, correspondents, producers and executives
CNN Documentary Unit Intern
January 2013 – June 2013
- Assisted producers in research and development of documentaries and weekly specials in collaboration with AC360°, including "Weed" and "Black in America"
- Researched, fact-checked and helped create scripts using MediaSource, iNEWS, and MIRA
- Assisted in all aspects of production for breaking news
- Ingested and logged footage and interviews
WABC-TV Channel 7 Investigative Unit Intern
September 2012 – December 2012
- Worked as a producer for Investigative Unit reporters Sarah Wallace and Jim Hoffer
- Managed Investigative Unit Tip line to pre-interview story subjects
- Shadowed reporters on interviews and shoots
- Researched and developed story ideas
- Ingested and logged footage and interviews using MediaSource
NY1 Education Reporting Intern
June 2012 – August 2012
- Worked as a producer for Education Reporter Lindsey Christ
- Assisted in all aspects of production to create daily pieces for newscasts
- Collaboratively interviewed subjects, wrote story scripts and researched to produce breaking news and enterprise stories on education in New York City
- Edited and organized footage using Dalet software
- Shadowed reporters and producers to assist on live hits and shoots
CBS Radio 1010 WINS Intern
January 2012 – May 2012
- Wrote 40-second news clips daily
- Tracked and edited audio files using Burli software
- Performed man on the street interviews and collected natural sound
- Shadowed reporters and assisted with writing, interviewing and newsgathering
Breakthru Radio Video Intern
May 2011 – August 2011
- Wrote daily band bios to accompany live performance videos
- Created and edited all WordPress and Tumblr posts for the video department
- Edited and organized footage using Vimeo, YouTube, and Blip.tv
MarathonGuide.com Media Intern
May 2011 – August 2011
- Wrote weekly articles on marathon results posted on front page of website
- Managed Twitter and Facebook accounts using Engage121 and HootSuite
- Designed simple web pages using ColdFusion Studio 5
AIMbitious.com/news Associate Editor
May 2010 – November 2010
- Wrote daily news articles
- Performed on-camera interviews with subjects bi-weekly
- Edited peers’ articles daily
EDUCATION
New York University, New York, NY, College of Arts and Science
Bachelor of Arts in Broadcast Journalism and Politics, May 2013
- Graduated cum laude and with honors in Broadcast Journalism, GPA: 3.8
- University Honors Scholar
- Dean's List: 2009, 2010, 2011, 2012, 2013
- Recipient of the Founders' Day Award for academic excellence
- Recipient of Dean’s Undergraduate Research Grant for "Arguing over America" documentary
- "Arguing Over America" - produced, shot, and edited 30-minute documentary on illegal immigration for broadcast
- NYU Tonight - produced, shot and edited 2-minute packages for broadcast on NYU's television newscast, NYU Tonight
- Washington Square News - pitched, investigated and wrote articles relevant to NYU students and faculty
- Recipient of NYU London's Gold Volunteering Award for exceptional dedication to weekly tutoring duties for elementary school children (2011)
SKILLS
- Conversational in Italian and Spanish
- Adobe Premiere, Adobe After Effects, Photoshop, Canva, CrowdTangle, Avid, iNEWS, DSLR shooting with Canon T3i, Storyful, Trello, Later, social media outlets including TikTok, Instagram, Facebook, Twitter, Pinterest, LinkedIn
References furnished upon request.ABC News
ABC News
10 yrs 10 mos
10 yrs 10 mos
Managing Editor, Social
Managing Editor, Social
Jan 2020 - Present · 4 yrs 4 mosJan 2020 - Present · 4 yrs 4 mos
New York, New York, United StatesNew York, New York, United States
- Execute data-driven social strategies for ABC News' social platforms across brands, totaling 97 million followers: ABC News, GMA, World News Tonight, 20/20, GMA3, Nightline, This Week, The View, ABC News Live, ABC Audio+Radio, ABC News Studios, FiveThirtyEIght
- Manage team of social producers and oversee content production for social platforms including: TikTok, Instagram, Facebook, Twitter, Pinterest, LinkedIn, Reddit
- Manage and produce sponsored and branded content for social and manage social activations for ecommerce
- Create and maintain social editorial calendars, workflows and best practices for the network
- Write and produce content for ABCNews.com and GoodMorningAmerica.com
- Inform KPI-setting for the business in close collaboration with other digital leadership
- Part of core leadership team which launched the GMA Book Club
- Launched ABC News’ first Instagram Live series #AskTheExperts where we regularly have Dr. Ashton interview experts on COVID-19. Produced interviews with NIAID Director Dr. Fauci, CDC Director Dr. Walensky, WHO COVID lead Maria Van Kerkhove, FDA Commissioner Dr. Hahn and more
- Launched and curated @GMABookClub Instagram community
- Launched @GMABrightly Instagram account
- Grew GMA's TikTok account to 1+ million followers and the #1 morning show on TikTok
- ABC News is the #1 news network on TikTok
- Set social strategy and launched social handles for "Soul of a Nation" primetime series
- Launched shoppable Good Morning America and ABC News merchandise, including mugs, t-shirts, hats and more
- Winner of the Front Page Award for Television Interview for production on Deborah Roberts' interview with the mothers of Breonna Taylor, Ahmaud Arbery, Botham Jean, Eric Garner, Tamir Rice, Antwon Rose and Trayvon Martin on "Good Morning America" (2020); "Their Painful Bond" was nominated for an Emmy and is the winner of a Webby
- Women at Disney Employee Resource Group leader
- Poynter’s Leadership Academy for Women in Media in 2022